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About us

Company Overview

Mascot Label Group is a 100% independently owned and operated record company that is a market leader in the worlds of Rock, Metal and Blues. Originally founded in 1989 in The Netherlands, MLG now operates company offices in New York City, London, Cologne, Paris, Milan, Stockholm, alongside the corporate headquarters in Rotterdam.

The Mascot Label Group consists of individual imprints that include Mascot Records, Provogue Records, Music Theories Recordings and Cool Green Records. MLG is a label member of the American Association of Independent Music (A2IM).


Mascot Records primarily issues rock albums, with Black Label Society, Black Country Communion, Gojira, Steve Lukather, amongst Mascot Records roster. The label introduced Volbeat to The World, releasing the band's first three studio albums and the DVD Live: Sold Out. Other artists signed to Mascot Records include Bootsy Collins, Leslie West, and Shaman's Harvest amongst others.


Provogue Records is the market leader in guitar loaded Blues titles and is revered for its support of artists that include Robert Cray, Walter Trout, Beth Hart, JJ Grey + Mofro and many more. Provogue Records catalog features hundreds of titles, capturing the prolific work of talent that includes e.g. Joe Bonamassa, Gov't Mule featuring Warren Haynes, Eric Johnson, and Kenny Wayne Shepherd.


Music Theories Recordings continues to be a leader in the worlds of progressive and musicianship, with Flying Colors the most recent high profile album issued. Additional artists signed to the imprint include Spock's Beard, Memories of Machines, and Neal Schon.


Cool Green Recordings houses artists loosely defined in the alternative and cutting edge space. Australian desert rockers Tracer, Dutch stars De Staat, underground favorites Crippled Black Phoenix and Masters Of Reality featuring Chris Goss are amongst those defining the breadth of Cool Green Recordings' A&R vision.


MLG Merch is the mailorder company, selling CDs, vinyl, DVDs, Blu-rays and other merchandise directly to consumers. In the MLG Merch shop you can also find webshop exclusives, such as limited editon vinyl or t-shirt bundles that are not for sale in regular record stores or online shops. All items are sent from warehouses in the Netherlands and the United States.


If your band is really, really, really good, and either one of the above labels fits your brand of music, you're welcome to send us your demo at:
Mascot Label Group
PO Box 231
2650 AE Berkel
The Netherlands

Note to bands sending demos or submissions (Bandcamp, Youtube, Soundcloud, other some other kind of stream), we listen to everything we get (even if its for 20 seconds). Please don't send us MP3 files. If you send us a download link, we won’t download it. We receive so many demos that it's impossible to respond to each and every one of you. Please don't expect us to get back to you or expect to get back to you if you ask us “what did you think?”. If we do reply to your message or inquiry, for the record, this still doesn’t mean we’re going to work with you but just a sign to show we appreciate your work.
Artists and bands rarely get signed to a record company, based on a single demo. Playing live helps too. Get out there, and build your act and your music. Good artists will get noticed!

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