About us

Company Overview

Mascot Label Group is a 100% independently owned and operated record company that is a market leader in the worlds of Rock, Metal and Blues. Originally founded in 1989 in The Netherlands, MLG now operates company offices in New York City, London, Cologne, Paris, Milan, Stockholm, alongside the corporate headquarters in Rotterdam.

The Mascot Label Group consists of individual imprints that include Mascot Records, Provogue Records, Music Theories Recordings and Cool Green Records. MLG is a label member of the American Association of Independent Music (A2IM).

Mascot Records primarily issues rock albums, with Black Stone Cherry, Crobot, DeWolff, Vandenberg, Black Country Communion, 10 Years, Monster Truck, Gojira, Steve Lukather and Shaman's Harvest amongst Mascot Record's roster. The label introduced Volbeat to The World, releasing the band's first three studio albums and the DVD Live: Sold Out.

Provogue Records is the market leader in guitar loaded Blues titles and is revered for its support of artists that include Robert Cray, Walter Trout, Beth Hart, Kris Barras Band and many more. Provogue Records catalog features hundreds of titles, capturing the prolific work of talent that includes e.g. Joe Bonamassa, Gov't Mule featuring Warren Haynes, Eric Johnson, and Kenny Wayne Shepherd.

Music Theories Recordings continues to be a leader in the worlds of progressive and musicianship, with Ayreon and Flying Colors among the highest profile albums released. Additional artists signed to the imprint include Jan Akkerman, Jake Shimabukuro, Michael Romeo and Paul Gilbert.

Cool Green Recordings houses artists loosely defined in the alternative and cutting edge space. Australian desert rockers Tracer, Dutch stars De Staat, underground favorites Crippled Black Phoenix and Masters Of Reality featuring Chris Goss are amongst those defining the breadth of Cool Green Recordings' A&R vision.

MLG Merch is the mailorder company, selling CDs, vinyl, DVDs, Blu-rays and other merchandise directly to consumers. In the MLG Merch shop you can also find webshop exclusives, such as limited editon vinyl or t-shirt bundles that are not for sale in regular record stores or online shops. All items are sent from warehouses in the Netherlands and the United States.


If your band is really, really, really good, and either one of the above labels fits your brand of music, you're welcome to send us your demo via the contact form (click on the red button in the bottom right corner and select 'Demo Submission' from the dropdown menu).

Please submit your best songs that represent you and where you are headed musically via Bandcamp, Youtube, Soundcloud, some other kind of stream. We listen to everything we get (even if it's for 20 seconds). Please don't send us MP3 files. If you send us a download link, we won’t download it. Be sure to include a complete contact address (Name, Artist/Band name, Country, Phone and Email). Include a link to your website and social media channels, if your face is out there. This will help us to get a better feel of who you are and what you have accomplished.

Additional info that might be useful to include:

  • A biography of the band.
  • Press quotes or links to features or reviews.
  • Anything worth knowing about your band, like tour history, collaborations, working with a great producer or recording in a special studio, etc.
Please use your words wisely, don't make it too long for us to read through.

We receive so many demos that it's impossible to respond to each and every one of you. Please don't expect us to get back to you or expect to get back to you if you ask us “what did you think?” or "Have you listened to it yet?". If we do reply to your message or inquiry, for the record, this still doesn’t mean we’re going to work with you but just a sign to show we appreciate your work. Artists and bands rarely get signed to a record company, based on a single demo. Playing live helps too. Get out there, and build your act and your music. Good artists will get noticed!